Meet the Owner

Hey I'm Kristen! Your dogs new Aunt (or part time Dog Mom). Building Auroraw has been nothing short of a journey filled with challenges, growth, and, most importantly, passion. As a lifelong dog lover, I always dreamed of creating a place that went beyond traditional pet care — a sanctuary where dogs’ wellness, happiness, and health were at the heart of everything.
My journey began at a young age as a dog trainer and offering in-home pet care services. These early experiences shaped my love for animals and inspired me to volunteer with the SPCA, advocate against Breed Specific Legislation, and serve as a pet care specialist. Soon after pursuing a career in the Criminal Justice sector and being on the path of an Animal Protection Officer, it was time for a change. My husband and I relocated to the east coast. It was here that the idea for Auroraw truly began to take shape. Beginning in PEI as holistic natural dog treats, and continuing in Harcourt, New Brunswick when we relocated.
I’ve dedicated my life to animals in some aspect or another, animal care and advocacy, earning multiple degrees and certifications to better serve pets and their owners, and of course loving and caring for my own. My credentials include Honours in Criminal Justice, Canine Specialist, Certified Professional Canine Nutritionist (CPCN), Holistic Dog Care Cert., Raw Feeding University Cert., Canine Energetics Cert., Herbalism for Cats and Dogs and Canine Massage Therapy course. These qualifications, combined with years of hands-on experience, have allowed me to develop a comprehensive approach to pet wellness.
The idea for Auroraw was born from my deep connection with dogs, especially my own pup, Aurora, and a growing awareness of the gaps in pet care. I realized that many pet services didn’t fully address the importance of holistic wellness, from proper nutrition to mental and physical enrichment. With a background in canine wellness and nutrition, I knew I could offer something special — something that would truly make a difference in the lives of pets and their owners. It was Aurora who sparked my passion for canine nutrition and feeding a whole real food diet. This combination lead to our brand Auroraw.
Launching Auroraw was no easy feat. As a solo entrepreneur, every detail fell on my shoulders—from building the business plan to designing the space, managing finances, and marketing. There were moments of self-doubt and countless late nights, but the vision of creating a haven for pets kept me going. I started small, focusing on what I knew I could deliver with excellence: personalized care. I wanted every dog to feel like part of a family, not just another number in a kennel. Word-of-mouth spread quickly, and soon I found myself surrounded by a community of pet owners who shared my values and trusted me with their beloved companions.
Over time, Auroraw evolved into more than just a boarding and daycare facility. I introduced services like canine nutrition consultations, acupressure massage, and eventually laser therapy. Each new offering was carefully chosen to support pets’ overall health and well-being. I poured my heart into ongoing education, becoming a Certified Professional Canine Nutritionist and learning innovative wellness techniques to better serve my clients.
As Auroraw continues to grow, our brand-new facility's space will allow us to expand our offerings, providing even more room for enrichment activities, wellness services, specialized care, and community events.
One of the most exciting additions is the introduction of cat boarding. I’ve always believed that cats deserve the same level of personalized attention and wellness-focused care as dogs. The new facility will include a dedicated, serene space designed specifically with cats’ unique needs in mind, ensuring a stress-free and comfortable stay.
Auroraw isn’t just a business...it’s a reflection of my passion and commitment to pets’ well-being. I’m more determined than ever to create a place where all pets receive the love, care, and attention they deserve. I envision Auroraw as a leader in pet wellness, offering even more innovative services and resources to help dogs and cats live their best lives.
Meet the Team

Shane
Pet Care Attendant

Aurora
Lead Dog Expert


